INSPIRED BY BAU-X MANIFESTO
Beautiful | Accessible | Useful eXperiences
The ultimate goal of all design is the user experience. Yet design and software development are suffering from fragmentation by discipline and workflow.

At the same time, attempts to instill cohesion through top-down instructions and to exercise control by central policing are failing. And how couldn’t they, for quality in design may not be dictated. It must return to software development platform.

Researchers, designers and developers need a new way to jointly understand and develop the composite Gestalt of the experience. We need a common culture, based on shared goals, principle sand practices. It’s not a matter of abstract IA or superimposed style, it’s the totality of structure, function and representation which make the experience.

And its foundation and embodiment is the front-end development platform. What the user ultimately perceives is front-end, a composite series of typographic layouts, UI controls and content blocks. No more, no less. It is the front-end repo where we must collaborate and develop the UX embodiment. Researchers, information architects, visual designers — we all must return to building software! And developers must become designers, with form giving responsibility, authority and authorship. There cannot be any distinction between designers and developers.

Let us build the common UX repo of the future that will unite every discipline, information architecture, UI and front-end design, in order to unify, curate and propagate the work of millions of developers and designers — as an expression of renewed purpose and values in digital culture.

So let us therefore create a new guild of CraftsPeople, free of the divisive class pretensions that endeavoured to raise a prideful barrier between CraftsPeople and artists! Let us strive for, conceive and create the new UX of the future that will unite every discipline, researchers, information architects, visual designers, and which will one day rise heavenwards from the million hands of craftsmen as a clear symbol of a new belief to come.
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award creators
John Calian
Senior Vice President, Head of T-Labs & The Blockchain Group
Deutsche Telekom AG

Philipp Neuberger
Founder & CEO PinkStone Ventures GmbH
Digital Leader for world-class teams
Gülsah Wilke
Head of Portfolio and Operations at Axel Springer
Board Member StepStone and @Leisure
Uwe Horstmann
General Partner at Project A
Eugen Shashkou
Co-Founder of Primelephants.com, Experienced Software Architect,
Business Analyst, IT-Consultant
Jag Singh
Managing Director at Techstars, investing in high-growth
potential founders and their companies
CIO & FOUNDING PARTNER WLOUNGE | UPCOMING MAGDA GROUP FOF
CEO & FOUNDING PARTNER WLOUNGe | UPCOMING MAGDA GROUP FOF
Senior VP & Head of Telekom Innovation Laboratories
Brand Manager Telekom Innovation Laboratories
Uwe Horstmann
General Partner at Project A
Eugen Shashkou
Co-Founder of Primelephants.com
Gülsah Wilke
Head of Portfolio and Operations at Axel Springer
Application deadline is 26th September 2019
APPLY FOR THE AWARD
26th October, Berlin